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73-73 Campaign with b&together
March 2021
The campaign was run on National University Student Mental Health Awareness Day. The 73 came from the Mind Mental Health survey that found that 73% of surveyed students said that their mental health had declined as a result of the lockdowns.
The campaign was a social media challenge, with participants posting a photo, video or time lapse of their 73 stress free minutes, donated £7 to a mental health charity, and then tagged 3 friends.
Stickers and gifs
An example of what the posts with graphics look like
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